33 Cool and Creative ads (Part I)By Village Mayor • Jun 22nd, 2009 • Category: Ads, Latest Post, The Best of Village of Joy
While doing this post about cool and creative ads, various thoughts came to my mind. The first one – I want to start my own advertising agency. Why? Because this must be the best job ever – you just create all kind of innovative, funny and odd ideas and get paid for it. Plus, to implement those cool ideas you do photography, illustrations and other creative things, which I just love doing.
Oh, and I had some other thoughts – like, there is a thin line between a good and very bad ad. For example, using cement mixer truck (ad #12) to look like a kebab, might be really creative and eye catchy, but the question is what kind of message does it deliver? In this particular case, the only thing that pops up in my mind is – those kebabs taste like cement, and that’s a bad, bad advert.
I had even more thoughts, but I think you are getting bored so start scrolling down the ads, and don’t forget to comment!
1&2. The Best Things Start in Garages (Indianapolis 500, ft. Van Halen & Steve Jobs)
Messages on advertisement:
“Van Halen, 1974 | Rock Legends”
“The best things start in garages”
Messages on advertisement:
“Steve Jobs,1972. Co-founder, Apple Computers”
“The best things start in garages”
Advertising Agency: Ory-Alan
Creative Director / Art Director: Gregory Ballard
3. Cigarettes. Just looking at them makes you sick (Hospital A.C. Camargo)
I can add: just trying to resize this picture for our website, makes me sick.
Advertising Agency: JWT, Brazil
Creative Directors: Mario D’andrea, Roberto Fernandez
Copywriter: Christian Fontana
Art Director / Illustrator: Pedro Izique
4. Routine sucks (Terra Travel)
Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director/Ilustrator: Gustavo Victorino
5. Join the Forces of Darkness and save the Planet (WWF Earth Hour)
Join the dark side! This funny advert was asking people to save the planet by simply switching off the lights at certain time (28th of march, from 20.30 to 21.30).
Advertising Agency: Germaine Brussels, Belgium
Creative Director: Dirk Domen
Creatives: Jef Boes, Pieter Claeys
Photographer: Evert Thiry
6. Get Them Off Your Dog (Frontline, Flea & Tick Spray)
This is a huge (225 square meter) sticker in a mall with people looking like cooties from the upper floors. There were actually 3 malls in a city with such a creative advert.
Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia
Art Directors: Aryanto Salim, Joel Clement
Copywriters: Pancaputera, Juhi Kalia
Photographer: Heret Frasthio
7. Your Contribution Can End Child Labour (Social Ad)
Advertising Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Photographer: Avadhut Hembade
8. For frequent use (3M Earplugs 1271, Calendar)
The goal of this cool calendar was to be a long-time reminder for the product as well as raising interest of major customers. There are 2 earplugs: one that has to be put in an ear for a particular month, and another one for a particular day.
9. We Protect Your Cattle From Almost Everything. The Strongest Barbed Wire There Is (Ideal Alambrec, Bekaert)
P.S.: the cow in the ad somehow has only 3 legs.
Advertising Agency: terán E morillo Ecuador
10. Nothing Gets to You Like a Letter (Deutsche Post)
A cool way to remind about the good old letter.
Advertising Agency: Jung von Matt Spree GmbH,
Creative Directors: Mathias Stiller, Wolfgang Copywriter: Torben Otten
11. Joints: Does It Matter How You Achieve Your Spiritual High? (The United Church of Canada)
Minimalistic yet quite shocking ad. Join the discussion. wondercafe.ca
Advertising Agency: Smith Roberts Creative Communications
Creative Directors: Malcolm Roberts, Brian Smith
Copywriters: Brian Smith, Matt Hubbard
12. Germany’s Biggest Kebab (doydoy)
It’s actually an example of a bad ambient ad, because you might think that doydoy kebabs taste like cement after seeing this cement mixer truck. Not tasty at all.
Advertising Agency: SAATCHI & SAATCHI X , Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Patrick Ackmann, Alexander Fechner,
13. Don’t Miss Your Target (13th Channel: the Crime Channel)
Again a very creative ad for 13th Channel.
Advertising Agency: BETC EURO RSCG, France
Creative Director: Stéphane Xiberras
Photography: Philippe Miran
14. Victoria Bug Zoo
This cool ad is made from a plastic sheet with hundreds of small magnifying lenses which allow passersby to see through a bug’s eyes.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Jeff Harrison
15. Polo Match: An endless List of Equipment
Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
16. Stranger Radio Station
Advertising Agency: Sakideamsheni, Tbilisi, Georgia
Art Director: Giorgi Popiashvili
Photographer: Mamuka Kikalishvili
17. How Long Can You Stay On? (The Economist)
Advertising Agency: BBDO New York, USA
18. Bad Food, Bad Dog (Nutri Balance)
Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
19.Thumbs Up (Disneyland Resort Paris)
Because Mickey had only 4 fingers. Had to look twice at this strange ad to figure out what was wrong.
Advertising Agency: BETC Euro RSCG, Paris, France
20. Find More Easily (Google)
A lot of people complain about the message bellow this advert: “Find more easily”. Nevertheless, I like the minimalistic style with a clear message.
Art Director: Victor Holanda
Copywriter: Zeca de Oliveira
21. Extreme Hot n spicy (Mama Itos Wasabi Boules)
Advertising Agency: Grey Worldwide, Frankfurt, Germany
Creative Director: Tim Jacobs
Art Director / Copywriter: Tommie Pinnow
Post production: Das Studio Torsten Hegner
22. I Send You Something Very Personal – My Finger (www.xoseteiga.com)
The message in the box: “I send you something very personal. My finger. The one that thinks, the one that creates, the one that attracts, the one chooses, the one that differentiates, the one that begins, the one that causes. If you want to know the rest: http://www.xoseteiga.com”
Advertising Agency: Xose Teiga Studio
23. Eye Boner (the Orange Apple)
The idea behind this interesting ad was, that The Orange Apple retouching is exciting to the eye.
Advertising Agency: DDB Canada, Vancouver, Canada
24. Unlimited Incoming Calls (Archdiocese of Montreal)
Some reply to this: yes, but there are no answers.
Advertising Agency: Bos, Montreal, Canada
25. You Can’t Afford to be Slow in an Emergency – Act Now for the Planet (WWF)
It is funny how social ads are always more shocking than any other form of advertising (ok, maybe not this particular one, but still)
Agency: Ogilvy&Mather, Paris, France
26. Frisbee (Iams Dog Foods)
This ambient idea is to drive brand awareness and bring to life the benefit of lams dog foods.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Vince Lagana
27. Don’t Let Wood Get Old (Xyladecor)
Advertising Agency: CBGrey Paris, France
28. Super Absorbent Kitchen Towels (Dinu)
Advertising Agency: Euro RSCG South Africa
29. Become the King of Bluff. Live Poker Magazine
Advertising Agency: DDB, Paris, France
30. When You Use a Mobile While you Drive, Your Head is Somewhere Else (Fundación Seguros Caracas)
Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
31. You can lose more than your patience(www.goodparent.pl)
Advertising Agency: DDB, Poland
32. New Deep Breathtaking Fragrance Detergent (Attack)
Advertising Agency: Dentsu, Thailand