33 Cool and Creative ads (Part I)

By Village Mayor • Jun 22nd, 2009 • Category: Ads, Latest Post, The Best of Village of Joy

While doing this post about cool and creative ads, various thoughts came to my mind. The first one – I want to start my own advertising agency. Why? Because this must be the best job ever – you just create all kind of innovative, funny and odd ideas and get paid for it. Plus, to implement those cool ideas you do photography, illustrations and other creative things, which I just love doing.

Oh, and I had some other thoughts – like, there is a thin line between a good and very bad ad. For example, using cement mixer truck (ad #12) to look like a kebab, might be really creative and eye catchy, but the question is what kind of message does it deliver? In this particular case, the only thing that pops up in my mind is –  those kebabs taste like cement, and that’s a bad, bad advert.

I had even more thoughts, but I think you are getting bored so start scrolling down the ads, and don’t forget to comment!

1&2. The Best Things Start in Garages (Indianapolis 500, ft. Van Halen & Steve Jobs)

Messages on advertisement:

“Van Halen, 1974 | Rock Legends”

“The best things start in garages”

Messages on advertisement:

“Steve Jobs,1972. Co-founder, Apple Computers”

“The best things start in garages”

Advertising Agency: Ory-Alan

Creative Director / Art Director: Gregory Ballard

3. Cigarettes. Just looking at them makes you sick (Hospital A.C. Camargo)

I can add: just trying to resize this picture for our website, makes me sick.

Advertising Agency: JWT, Brazil

Creative Directors: Mario D’andrea, Roberto Fernandez

Copywriter: Christian Fontana

Art Director / Illustrator: Pedro Izique

4. Routine sucks (Terra Travel)

Advertising Agency: DDB, Brazil

Copywriter: Otavio Schiavon

Art Director/Ilustrator: Gustavo Victorino

5. Join the Forces of Darkness and save the Planet (WWF Earth Hour)

Join the dark side! This funny advert was asking people to save the planet by simply switching off the lights at certain time (28th of march, from 20.30 to 21.30).

Advertising Agency: Germaine Brussels, Belgium

Creative Director: Dirk Domen

Creatives: Jef Boes, Pieter Claeys

Photographer: Evert Thiry

6. Get Them Off Your Dog (Frontline, Flea & Tick Spray)

This is a huge (225 square meter) sticker in a mall with people looking like cooties from the upper floors. There were actually 3 malls in a city with such a creative advert.

Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia

Art Directors: Aryanto Salim, Joel Clement

Copywriters: Pancaputera, Juhi Kalia

Photographer: Heret Frasthio

7. Your Contribution Can End Child Labour (Social Ad)

Advertising Agency: JWT, Mumbai, India

Creative Directors: Tista Sen, Shammsunder Gooud

Art Director / Copywriter: Shammsunder Gooud

Photographer: Avadhut Hembade

8. For frequent use (3M Earplugs 1271, Calendar)

The goal of this cool calendar was to be a long-time reminder for the product as well as raising interest of major customers. There are 2 earplugs: one that has to be put in an ear for a particular month, and another one for a particular day.

9. We Protect Your Cattle From Almost Everything. The Strongest Barbed Wire There Is (Ideal Alambrec, Bekaert)

P.S.: the cow in the ad somehow has only 3 legs.

Advertising Agency: terán E morillo ­ Ecuador

10. Nothing Gets to You Like a Letter (Deutsche Post)

A cool way to remind about the good old letter.

Advertising Agency: Jung von Matt Spree GmbH,

Berlin, Germany

Creative Directors: Mathias Stiller, Wolfgang Copywriter: Torben Otten

11. Joints: Does It Matter How You Achieve Your Spiritual High? (The United Church of Canada)

Minimalistic yet quite shocking ad. Join the discussion. wondercafe.ca

Advertising Agency: Smith Roberts Creative Communications

Creative Directors: Malcolm Roberts, Brian Smith

Copywriters: Brian Smith, Matt Hubbard

12. Germany’s Biggest Kebab (doydoy)

It’s actually an example of a bad ambient ad, because you might think that doydoy kebabs taste like cement after seeing this cement mixer truck. Not tasty at all.

Advertising Agency: SAATCHI & SAATCHI X , Frankfurt, Germany

Creative Director: Mark Karatas

Art Directors: Patrick Ackmann, Alexander Fechner,

13. Don’t Miss Your Target (13th Channel: the Crime Channel)

Again a very creative ad for 13th Channel.

Advertising Agency: BETC EURO RSCG, France

Creative Director: Stéphane Xiberras

Photography: Philippe Miran

14. Victoria Bug Zoo

This cool ad is made from a plastic sheet with hundreds of small magnifying lenses which allow passersby to see through a bug’s eyes.

Advertising Agency: Rethink, Vancouver, Canada

Creative Directors: Ian Grais, Chris Staples

Art Director: Jeff Harrison

15. Polo Match: An endless List of Equipment

Advertising Agency: Agence V, Paris, France

Creative Director: Christian Vince

Art Director: Guillaume Meriaux

Copywriter: Adrien Plouard

16. Stranger Radio Station

Advertising Agency: Sakideamsheni, Tbilisi, Georgia

Art Director: Giorgi Popiashvili

Photographer: Mamuka Kikalishvili

17. How Long Can You Stay On? (The Economist)

Advertising Agency: BBDO New York, USA

18. Bad Food, Bad Dog (Nutri Balance)

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile

19.Thumbs Up (Disneyland Resort Paris)

Because Mickey had only 4 fingers. Had to look twice at this strange ad to figure out what was wrong.

Advertising Agency: BETC Euro RSCG, Paris, France

20. Find More Easily (Google)

A lot of people complain about the message bellow this advert: “Find more easily”. Nevertheless, I like the minimalistic style with a clear message.

Art Director: Victor Holanda

Copywriter: Zeca de Oliveira

21. Extreme Hot n spicy (Mama Itos Wasabi Boules)

Advertising Agency: Grey Worldwide, Frankfurt, Germany

Creative Director: Tim Jacobs

Art Director / Copywriter: Tommie Pinnow

Post production: Das Studio Torsten Hegner

22. I Send You Something Very Personal – My Finger (www.xoseteiga.com)

The message in the box: “I send you something very personal. My finger. The one that thinks, the one that creates, the one that attracts, the one chooses, the one that differentiates, the one that begins, the one that causes. If you want to know the rest: http://www.xoseteiga.com”

Advertising Agency: Xose Teiga Studio

23. Eye Boner (the Orange Apple)

The idea behind this interesting ad was, that The Orange Apple retouching is exciting to the eye.

Advertising Agency: DDB Canada, Vancouver, Canada

24. Unlimited Incoming Calls (Archdiocese of Montreal)

Some reply to this: yes, but there are no answers.

Advertising Agency: Bos, Montreal, Canada

Illustrator: Pifko

25. You Can’t Afford to be Slow in an Emergency – Act Now for the Planet (WWF)

It is funny how social ads are always more shocking than any other form of advertising (ok, maybe not this particular one, but still)

Agency: Ogilvy&Mather, Paris, France

26. Frisbee (Iams Dog Foods)

This ambient idea is to drive brand awareness and bring to life the benefit of lams dog foods.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia

Creative Director: Steve Back

Art Director: Vince Lagana

27. Don’t Let Wood Get Old (Xyladecor)

Advertising Agency: CBGrey Paris, France

28. Super Absorbent Kitchen Towels (Dinu)

Advertising Agency: Euro RSCG South Africa

29. Become the King of Bluff. Live Poker Magazine

Advertising Agency: DDB, Paris, France

30. When You Use a Mobile While you Drive, Your Head is Somewhere Else (Fundación Seguros Caracas)

Advertising Agency: La Cocina Publicidad, Caracas, Venezuela

31. You can lose more than your patience(www.goodparent.pl)

Advertising Agency: DDB, Poland

32. New Deep Breathtaking Fragrance Detergent (Attack)

Advertising Agency: Dentsu, Thailand

33th ad is at HookedOnAds.com

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